People don’t want to be sold things

When approached by a salesman, do you automatically lock up and are put on guard?  Do you immediately become defensive and wonder how someone is going to take advantage of you?  You probably answered yes to those and you would have good reason to doing so.

When making relationships, I see far too many people who are trying to quickly get in, close the sale, and leave the relationship at that.  Often, because of the previously mentioned scenario, things usually don’t working that way, especially in the WordPress community.  What reason does that person have to trust you?

Make friendships, not partnerships

A mutual friendship will always be more powerful than a business relationship that has no other weight outside of monetary value.  In my experiences with the WordPress community, salesmen are shut down extremely fast.  You’re certainly not the first person who wants the publicity of whomever you are reaching out to, and will not be the last.  So how do you break that barrier?  You become friends first and any business relationships that come from it is just an added bonus.  The WordPress community is first and foremost a community, not a revenue stream.

Sponsor to help, not to cash in

Sponsorships in the WordPress community should be made with the intention of assisting with event or product.  When you lose sight of the big picture of open source software, you have already lost the fight.  The purpose that WordPress was founded upon is to produce a stellar product and ask for absolutely nothing in return.  As a company that makes money from WordPress, you should also keep that mentality and continue to contribute to the success of entire ecosystem.  As you reach more financial success, pass it along because without the community, you have nothing.

Dive in and help where you can

Whether you can help financially, or volunteer at a local WordCamp, you have the power to help the WordPress community.  Getting involved and making connections will get you much further than mindlessly throwing money around in every aspect of the WordPress community.  Regardless of how big you get, never lose sight of where you started and the CMS that got you there


Today, Forbes was hacked by the Syrian Electronic Army group.  Various posts were redirected to the Syrian Electronic Army official Twitter account in which they have also stated there and provided screenshots of the interior of the WordPress dashboard.

According to their Twitter, they have dumped all user information including any passwords that were stored on the Forbes site.

At this time, there is still no word on the methods that they used to get it, but it looks like Forbes may need to beef up security a bit.  If you look at the screenshot, it also looks like they may be running an outdated version of WordPress as the UI has changed in WordPress 3.8.

This is bad news for Forbes, and even worse news for anyone with a account.

Do you have any thoughts on this?  Let me know in the comments.

Most of you have noticed (unless you are using Hootsuite or are on mobile) that Twitter has just rolled out new UI changes.  I’m sure people will complain about it as they do everything else that is new to them, but I absolutely love it.  From what I have noticed so far, it seems to be mostly just a color change without any changes to layout.  Nonetheless, it’s pretty sexy.