Most of you have noticed (unless you are using Hootsuite or are on mobile) that Twitter has just rolled out new UI changes.  I’m sure people will complain about it as they do everything else that is new to them, but I absolutely love it.  From what I have noticed so far, it seems to be mostly just a color change without any changes to layout.  Nonetheless, it’s pretty sexy.

Some of you may have heard of AppPresser while some of you may not.  If not, you’re really missing out on a true gem.

AppPresser allows all of us WordPress users to easily deploy native Android and iOS apps with amazing simplicity.  If you’re like me and cringe at the thought of learning Objective-C, this is great news.  With AppPresser, WordPress knowledge can be directly translated to mobile app development with a very minimal learning curve.

Why is AppPresser such a huge leap forward for WordPress?  Well, this pushes WordPress further along to becoming a true application development environment.  With the creation of AppPresser, and as it takes more and more market share from traditional mobile application development methods, WordPress can gain further usage across platforms.

Not only is this a first for mobile application development using WordPress, but they execute it flawlessly.  There’s not a ridiculous amount of setup, and existing libraries from PhoneGap can be used to rapidly develop your application easily.

Made by some incredible WordPress developers, for WordPress developers, I believe AppPresser will further improve rapidly to make it one of the best WordPress tools of the year, if not the decade.

While several individuals use social media for just talking to your friends, being in the marketing industry, I use social media for work.  Every day, I am on Twitter, Facebook, and Google Plus.  Mostly, just Twitter.  Often times, I run into several people a day who are doing social media completely wrong, and I’ll tell you why.

You’re mass-adding people who don’t care

This is one that irritates me intensely.  Throughout my day, I get notifications on my phone about a new follower on Twitter from people who have never, and will never actually interact with me or care at all about what I post.  These people are just looking to get me to follow them back.

The great thing about Twitter, is that I can see who you follow and how many people you follow.  If I see that you are following 20,000 people, there isn’t a slight chance that you will see anything I post, thus, I have no benefit from you following me at all nor will the chances of me following you have any value.

Most of these people are people that call themselves “social media experts” and will just blast you with content without any type of personal interaction which brings me to my next point:

Do not tweet/post too much

If you fill my news feed with worthless garbage articles on how I can “improve my business”, I will most likely unfollow you.  Don’t get me wrong, I don’t care if you post an article or two, or even maybe post every few hours, but my feed already takes a while to dig through and I don’t want to see 100 of them an hour from your posts and promotional retweets.  There is a time and place for your in-your-face marketing tactics and my news feed is not one of them.

Social media is about interaction, not your billboard

Do not just blast your content out there with scheduled posts and ignore your interaction.  Engaging with your followers is quite possibly the most important thing about social media.  Positive engagements using replies and retweets/shares will make your followers feel as if you care what they are saying.

Not only should you be responding to their engagement, but you should also be looking through your feed of who you are following for things you are able to reply to.  Actively engaging with your followers and those that you follow will dramatically increase your influence and relationships with them.  Never be afraid to go away from your niche.  If someone posts a picture of their cat, they’re obviously proud of it and want you to recognize it.  Never miss a good opportunity to make a relationship that that individual.

In conclusion…

Stop being a robotic billboard.  Know your audience and engage with people who have similar interests.  Stop being spammy and provide relevant content to those who enjoy it.  Following these rules will sure increase your relationship with the social media universe.